We’re proud to announce the launch of our new logo. The task of the new branding makeover fell to Mark Mitchell at http://www.studiomitchell.co.uk, and in this post we wanted to discuss our new logo and branding in more detail.

So, why the new look?
Our current branding for BWF Construction Services Ltd has been going strong for 8 years. With the full release of our “Offsite Construction”, and the subsequent Business Investment for Growth Funding, we saw this as a great opportunity to give a fresh feel to our company logo.

Our new direction:
From the outset we were aware that the rebrand was going to be a bit of a balancing act. We wanted to convey that this is a continuation of the existing business, but with a stronger emphasis on our ability to provide offsite construction solutions.

As with any logo, we wanted it to concisely convey our business name, the product and the services our company provides. You should be able to recognise what our business is about within the first few seconds of looking at it. So, simplicity was the key.

We at BWF are very pleased with the new branding ID, I hope you agree?